Real Room LightingReal Room Lighting
Chidi Okoye

Chidi Okoye

Spectral rendering, skin tone workflows, and camera profiles/transforms.

About

I chase honest skin under mixed sources. My work bridges meters, charts, and camera color so photo and video match without heavy grading.

Core Beliefs

Skin tones are the north star; everything else orbits them.

Background

In a boutique with mixed LEDs, the hero dress turned gray on camera while shoppers saw emerald. A quick spectral read showed a gap near 620 nm. We swapped to a closer SPD, tweaked white balance, and built a camera profile. The emerald returned, and skin tones stayed honest.

Perspective

I lean toward lights with stable SPDs and strong Rf/Rg over maximal output.

Author Articles

Dramatic Product Lighting: Precision Texture Techniques

Dramatic Product Lighting: Precision Texture Techniques

Create repeatable, high‑contrast product textures by matching lights by spectrum, setting precise contrast ratios, and controlling source size and distance. Follow practical setups for small spaces, mixed sources, and skin‑tone fidelity to keep color true across locations.

3rd Oct5 min read
Natural Light Photography: Replicate Any Window Look

Natural Light Photography: Replicate Any Window Look

Replicate any window look by matching light by spectrum, not brightness. Get practical setups and a five-step workflow to control angle, distance, white balance, and exposure so skin tones stay true and product colors stay accurate without strobes.

3rd Oct5 min read
Brand Color Impact: Lighting Psychology Drives Sales

Brand Color Impact: Lighting Psychology Drives Sales

Understand how spectral fidelity - not just color temperature - shapes customer perception of brand colors. Use TM-30 metrics, SPD checks, and a simple ColorChecker workflow to prioritize skin tones, keep hues consistent across cameras, and reduce costly mismatches.

3rd Oct7 min read
Accurate Color Studio Lighting Kits Under $500 for Product Photos

Accurate Color Studio Lighting Kits Under $500 for Product Photos

Prioritize spectral power distribution - not CRI - when choosing sub-$500 product lighting, using TM-30 metrics to prevent metamerism and color shifts. Get measured comparisons of NEEWER, LimoStudio, and COLBOR kits with practical setup guidance and clear recommendations.

3rd Oct6 min read
Brand-Consistent eCommerce Lighting for Amazon Requirements

Brand-Consistent eCommerce Lighting for Amazon Requirements

Prevent returns and color complaints by lighting for spectral integrity rather than relying on white backgrounds. Set TM-30 Rf/Rg targets, verify SPD with a spectrometer, and standardize setups to keep skin tones and product colors consistent across locations.

3rd Oct5 min read